A brand must be attuned to the organization it represents. The extensive process of transformation IPT is undergoing called for a visual identity that would reflect this new stage in the institution’s history.
To diagnose the relationship between the Institute’s image and its publics, a qualitative brand research was conducted, which consolidated the strategic decision to develop a new brand.
The development of the new image involved defining the values it should transmit: Evolution, Energy, Connection, and Creation, without abandoning the strong credibility built over the Institute’s 110-year history.
The new IPT brand was developed to express the Institute’s role in the creation of technological solutions and marks a moment of great transformation. It consolidates a new phase in the life of the Institute, more modern and integrated, attuned to the opportunities and needs of technological development.